When Novak Djokovic cut his ties with adidas in favour of agreeing a 10-year deal with Sergio Tacchini in November 2009, many saw the announcement as being no great loss. Particularly when you consider that a player of similar stature (at the time) Britain’s Andy Murray signed a long-term, multi-million pound deal with adidas shortly after. Since that point [...]

Nike just unveiled its 2012 line-up of Nike Tennis footwear, but a special highlight goes to the Nike Zoom Vapor Tour 9 – Roger Federer’s signature shoe designed by none other Tinker Hatfield . This Fall, two more colorways of the Vapor Tour 9 will release – a colorway of Obsidian and Red and another White/University Blue. Via [...]

Spotted at the recent Bread & Butter trade show in Berlin was this adidas Originals Grand Prix. Originally debuting in 1970, the low-profile sneaker was popular among tennis pros, who favored the shoe for its comfortable leather upper, soft textile lining and molded rubber midsole. This upcoming style features a classic white-based colorway with royal blue accents [...]

Best of January 2012: The Australian Open : 2 fantastic weeks of tennis. Esther Vergeer ‘s winning streak continues: she notched her 444th consecutive win, defeating Aniek Van Koot 6-0, 6-0 to capture the Women’s Wheelchair singles title. Victoria Azarenka claims her first Grand Slam title and becomes the new WTA number 1. Novak Djokovic has now won 4 or the last [...]

If you visit the official Australian Open 2012 website, you will soon realise that a concerted effort is being made to engage tennis fans via digital channels. Its social media hub – ‘ Fan Centre ’ even provides a ‘social leaderboard’, highlighting which players are being ‘liked’ ‘Tweeted’ about the most throughout the event. Official sponsors have recognized [...]

Feliciano Lopez , who has been playing Wilson racquets since he was a junior, is now as a head to toe Wilson athlete.

The new spring collection that Lopez wears at the Australian Open includes the Wilson Laser Speed Crew with tri-color burn out technology for advanced cooling within a dynamic design, a Wilson Blow Away Crew with laser cut seams [...]

Ultimate durability, maximum support and superior flexibility come together in the Air Max Courtballistec , the shoe of choice for Rafael Nadal . Mesh combined with the innovative DragOn 2X means this is an ideal shoe for aggressive players looking for long-lasting increased durability. Lunar and Max Air cushioning systems deliver comfort that lasts through every match. [...]

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NIKE celebrates the 36th anniversary of Black History Month with a collection created exclusively for Nike Tennis star Serena Williams . NIKE designers selected signature apparel and footwear silhouettes from Nike’s Design heritage and developed a unique pattern reflective of the vibrant colors and spirit of their distinct cultures. This year’s NIKE Black History Month 2012 Collection will feature [...]

Nike legend Tinker Hatfield has collaborated with tennis star Roger Federer to develop the new Nike Zoom Vapor 9 Tour . ““An innovative fit system uses “fingers” on the outside and a loop system on the inside. When the laces get cinched tight, the fingers mold to the shape of the individual foot, resulting in a customized fit that continues [...]

Roger Federer chooses a classic, but not conventional look with highly advanced performance features. Dri-FIT UV jersey fabric in this polo wicks away sweat and provides protection from harmful UV rays. The sleeves are a touch longer than is typical, delivering added UV protection. A unique yard dye stripe design in this polo wraps around the [...]

Rafael Nadal keeps his cool in this ultra lightweight and breathable crew with his signature bull logo on the back hem and a vivid geometric sublimation print over the mesh shoulder panels. The focus on the perfect 360 degree fit resulted in removing the seam at the top of the armhole for better freedom of movement [...]

Last season’s successes lifted Li Na up into the tennis stratosphere and made her one of China’s national heroes. She’ll start her 2012 quest for further glory in a white, clean-cut, Nike Pure Tennis top. The crisp look continues in an old royal Nike Rally Knit Skirt with an appealing ruffle and contrasting black piping.

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Maria Sharapova’s dress: the Statement Slam Dress

Maria Sharapova is starting off the 2012 season in a sleek white modernized dress with electric-green racerback straps.

Maria Sharapova’s shoes: the Nike Lunar Speed 3

The Nike Lunar Speed 3 uses full length Lunarlon technology for Nike’s softest ride, while extra durable rubber on the outsole and toe-tip provide excellent traction and [...]

To pay tribute to Nike’s 40th anniversary of tennis in 2012, designers asked five-time singles champ and fashionista Serena Williams to look back and select her most favorite dresses for modern interpretations. Her gorgeous Nike Rally Statement dress is directly inspired by one of her memorable all-white dresses. specifically a 2004 gladiator style.

Serena Williams’ shoes are the Women’s [...]

At barely 19, Bernard Tomic is the highest ranked male Australian, and the youngest in top 100. He’s wearing the boldly graphic Contemporary Statement Top, designed for cool comfort with Dri-FIT pinhole mesh on the back and shoulders.

Day 8: Upset of the day: Elena Makarova defeats Serena Williams Seriously, who saw that coming? Makarova stunned 5-time Australian Open champion Serena Williams 6-2 6-3. Match of the day: Novak Djokovic (1) vs Lleyton Hewitt Day 8 results : Elena Makarova def Serena Williams (12) Maria Sharapova (4) def Sabine Lisicki (14) 3-6 6-2 6-3 Sara Errani def Jie Zheng 6-2 6-1 Petra Kvitova (2) def Ana Ivanovic [...]

In 1987, the legendary first Prestige Pro racquet marked HEAD’s entry into a new generation of tennis racquets, based on a carbon fibre construction. This enabled players like Henri Leconte , Emilio Sanchez and Thomas Muster to play with an unprecedented level of power, control, and precision. Now, the legend continues as HEAD launches the 2012 HEAD YouTek™ IG [...]

adidas tennis stars Caroline Wozniacki , Jo-Wilfried Tsonga , Ana Ivanovic and Gilles Simon , took part in a unique adidas challenge ahead of the 2012 Australian Open in Melbourne. Playing in mixed teams with local Melbourne sporting stars, the players competed in a modified version of Stické Tennis – a racquet sport invented in the late 19th century merging aspects of real [...]

Every year, hundreds of players who gather Down Under agree the atmosphere at the Australian Open defines the tournament. However, in recent times the home crowd has had little to put their fanatical support behind. The Woodies of Todd Woodbridge and Mark Woodforde have provided some doubles pleasantries but since Chris O’Neil claimed the women’s title in 1978, the closest [...]